#SPORTS NEWSLETTERS HOW TO#

An easier way to find out? Ask! Conduct a survey to ask your existing subscribers what they would like to see in your newsletters.Īs we mentioned earlier, most newsletters try to do too many things at once. One way to figure out what to focus on in your newsletter is by testing different versions of them. Try and get a good idea of what your audiences are interested in, what industries they work in, and what topics they care about so you can write content that’s relevant to them. It’s important to know who your readers are so you know who you’re writing for. But figuring out what type you should create and what content should go in it, is also the hardest part. The focus of your newsletter will be crucial to how engaging it will be. We won’t be getting into these basic steps in this post, but you can check out Mailjet’s guide for a step-by-step tutorial. This includes setting your objectives, identifying your target audience, and deciding on the visual style of your newsletter. Of course, before you do anything else, you’ll first need to define your newsletter strategy.

#SPORTS NEWSLETTERS HOW TO#

In this blog post, we’ll share 7 tips on how to create newsletters that focus on these elements. Without these characteristics, your newsletter won’t be able to draw a consistent and engaged readership. Valuable - it teaches the reader or provides them with something they find useful. Interesting - it entertains, educates or delights the reader. Relevant - it relates directly to the reader’s industry, interest and topics they care about. In order to improve this, we took a good hard look at our previous newsletter and realized there were three things that it needed to be: More importantly, it wasn’t helping our company get closer to our objectives, which were to generate new leads and to grow a large and engaged email list. Why? Because it was something we wouldn’t want to read ourselves. Here at Mention, we actually decided to completely revamp how we did our marketing newsletter this year. Think about a recent email newsletter you actually read all the way through. 3 key elements of all engaging newsletters If this is the case for your newsletter, you may want to step back and take a look at why it isn’t engaging to your readers. Otherwise, you won’t see good open and engagement rates. Once they open it, they also need to understand quickly what they should focus on and which call to actions to take. When product updates are sandwiched between blog posts and random promotional offers, your newsletter loses its focus.Īudiences need to get what your newsletter is about as soon as they read the subject line. Some marketers think creating engaging newsletters is an easy way to kill many birds with one stone, but we’ve all seen examples of ones that try to do too much. However, newsletters are only effective if they are well designed and perfectly executed - which is easier said than done. Good marketing newsletters can guarantee constant website traffic, signups to webinars, other event registrations, and product sales. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis - they’re personal, targeted and consistent.

Sports newsletters